29 June 2012 – World Industrial Design Day 2012.
This year marks the 5th anniversary since the inception of World Industrial Design Day, which was created in 2007 on the occasion of Icsid’s 50th anniversary.
To celebrate the milestone, the organisation is asking the global design community one simple question – What is industrial design?
As basic as this may seem, the organisation poses this question at a time when in fact nothing is simple anymore. The world is evolving and the industry of industrial design is expanding. What better time than on this international day of observance to reflect on how the profession of industrial design is defined today.
What is industrial design in 10 seconds or less
To facilitate the collection of ideas about ‘What is industrial design?‘ Icsid has launched a social media campaign. All Icsid Members and friends are encouraged to participate in this year’s video challenge by submitting their definition of industrial design in 10 seconds or less. Watch the video below for more information and instructions on how to participate.