Architects and Designers View Sustainability as Important but Question Viability of Manufacturers’ Claims – MarketWatch

Research reveals sustainable projects are on the rise; cost is potential prohibitive factor.

BALTIMORE, PRNewswire via COMTEX/ — The majority of architects and interior designers, 87% and 86% respectively, acknowledge that they are concerned with how products are manufactured with regard to sustainability, according to new research released today by IMRE. The research showed that the number of sustainable projects performed by architects and interior designers is projected to rise in the next year, and that sustainable products are often associated with higher cost.

These are some of the results released from the survey in which 812 architects and designers responded to an online survey fielded between September 19 and 23, 2011. The survey was spearheaded by IMRE, a full-service marketing agency specializing in the Home & Building industry, in conjunction with the American Institute of Architects (AIA) and the American Society of Interior Designers (ASID).

Doubts are cast on manufacturer claims about sustainable products.

The way architects and interior designers view manufacturers’ claims that their products are sustainable reveals that brands need to re-focus their marketing efforts to make their claims more convincing.

While most architects and interior designers pay careful attention to manufacturers’ sustainability claims, both are similarly skeptical when asked if they are confident that products referred to as «sustainable» actually are.

40% of architects and 34% of interior designers are «uncertain» if products claiming to be sustainable are actually sustainable.

Almost 22% of architects and 11% of interior designers are «somewhat» or «not at all confident» that products are actually sustainable.

Only 2% of architects and 3% of interior designers are «completely confident» in manufacturers’ claims that products are actually sustainable.

vía Architects and Designers View Sustainability as Important but Question Viability of Manufacturers’ Claims – MarketWatch.

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