Art & Design
By Greg LeMaire
At the peak of the modern era, a meshing of car culture and the Space Age brought about the gaudy and garnished Googie architecture. The signatures Googie style lie in sweeping arches and hard angles, cantilevered roofs and bold colors, and, its most relative homage to the Space Age, the starburst. The first of the Googie style, and its namesake, was a coffee shop designed by architect John Lautner by the name of “Googies”. With its place on Sunset Boulevard in Los Angeles the new style caught the eye of many passersby who began to associate the style with the glamour of Hollywood. The spread of this movement from Southern California went most notably north and south along the shore to become a symbol of west coast futurism.
The main settings for the Googie style were harbored in the roots of its founding. Coffee shops, gas stations and fast food venues used this architecture as much as a marketing campaign as for structural support. A Googie building was a symbol that a business was with the times, which in turn brought traffic and attention to its doors. The McDonalds of the 1950s and 60s famously adopted Googie style. The two fit hand in hand. The signature arches could be said to be of both houses and the fast growing company was in need of a symbol of the times and here it was found. The scene of a wing tipped cruiser parked in front of the 1950s McDonalds still holds strong as an icon of the era.
Googie was the exaggerated Modern architecture seen in the coffee shops and bowling alleys of the 1950s and 1960s.Follow @arquitectonico